LeBron James is arguably the unprecedented player in the NBA to own four shoe series, which, respectively, are LeBron, Soldier, Ambassador and Witness.
What’s more, as early as 2015, Lebron James signed a guaranteed lifetime endorsement deal with Nike and became Nike’s first lifetime spokesperson in the 40-year brand history. But it is worth mentioning that in the proceeding year, the series reached No.1 with $340 million in shoe sales, which was as nice a performance as that of James on court. .
Recently, NBA ushered in good news that the regular season games begins on July 31, before which the 22 teams participating in the finals will play 3 warm-up games each. Although there are no audiences on court, their passion is still there. And it is as well thrilling that brands will launch their own shoes which are being looked forward to by lots of fans.
Recently, Lillard 7,Curry 8, and Rose 11 are to be released and so is the LBJ 18. NIKE has also released a series of sketches of Lebron James’ 18th signature shoes in the proceeding days.
Compared with the Hex Zoom Air in the previous LBJ12, LBJ13 and LBJ14, this set of combined AIR cushion attaches ZOOM AIR unit to each force point so that the foot feel is gradually optimized and meticulous.
But Hex Zoom Air combination is not without drawbacks. The shock relief performance of the rear part does not reach the requirement of James. Then in the LBJ15 LBJ16 and LBJ17, the performance of the rear part was strengthened, making the shoes more suitable for heavier players.
On the strength of official data, the front part is SPEED while the rear part is POWER. As for the cushion tech used, it is said to be the ZOOM AIR in the front foot. But it remains a mystery that whether or not it will adopt the shape of ZOOM Tubro with grooves of AIR Jordan 34 or Kyrie 5.
Different from the past, in the context of the global epidemic in 2020, the economy was greatly impacted and the shoe market was not spared. The opening back-to-school season of the year was originally the peak season for the sales of sneakers, but due to the outbreak of the disease, the sales volume was obviously affected. So how much will the shoes be priced is still unknown. But NIKE has officially announced that the LeBron 18 will be available in September. So what surprises will it bring us by and by? We can still make expectations.