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Jordan Why Not Zero.1 Performance Review

This principle that Westbrook’s “Why Not?” Attitude.Westbrook has followed a simple guiding principle: “If I face a challenge, I run at it — not away from it,”  With the introduction of JORDAN WHY NOT ZER0.1— his first pair of  personal signature shoe, we can feel more of his  distinct personality and a dynamic style of play.

For the box , it is match with shoes  , the box have the personal  logo .

there are the details of the side

Seal on the lid

Russell Westbrook has been Jordan Brand’s premier athlete for years now and it has left fans wondering when he would be honored with his first signature shoe. Well, that wait is finally over as Nike and the Jumpman ready themselves to introduce the Jordan Why Not Zer0.1 – the first shoe in what should be a bountiful line for the all-world point guard.


For the material, Why Not Zer0.1 used the good leather a wth fused mesh upper, smooth vamp cover it . this is designed for Westbrook, he  always playing on his toes, so he needs added stability to his sole unit in order to minimize response when he makes one of his quick twitch drives to the basket. In order to come up with the perfect fit, Westbrook worked closely with Jordan Brand’s design team and Thunder equipment manager, Wilson Taylor, going through multiple rounds of wear-testing to get it exactly right. and finally , this one is released .For me ,it is amazing , the material is comfortable and the court feeling is amazing , I can do what I want to do .especially when I quick drives to the basket. I like it very much.

The heel counter is stiff foam and never really broke in while wearing. It was good for support but bad for getting your foot in the shoe. but it is just a little stiff. but there is a foam, so it comfortable .On the plus side, the counter/heel is lined by some seriously thick padding that helps with lockdown and keeping that counter from rubbing your ankle until you bleed.

we can see the details as below : 

Heat fusion technology will be separated from the vamp, revealing the real hidden shoes, then we can see the lace system , it is not easy  to replace.

Then the  tongue is 3M and the “Why Not?” graphic should be on the outside (it needs to be seen). Overall, nothing new in the materials, but dang they work.

So the lace system , it is not like the last version , seems  this design is great .The lacing system is special  which used  the Flightweb system that is almost exactly the same as the Air Jordan 29 under the fuse cover. For me ,  you get a thin fuse that has no stretch at all over the foot and it works well for  containment, bad for sweaty feet, also it look nice for this design , it is easy to adjust and take off. Jordan Brand could change the whole perception of this shoe with printed graphics on the cover.

The laces are a quick-pull system using the Flightweb integration and completely pull the inside mesh onto the foot. The heel counter is lined with thick padding, as is the ankle area which it can lockdown your feet.

we can see the insole , it is great and comfortable . 

the non-woven cloth insole , printed with shoes information of Jordans . 

the details of the  insole  between with the full length parts

the different of Zoom air cushioning .  AJ12(pic left)AJ31(pic middle )ZER0.1(pic right), we can see the difference length for the cushioning , the zero 1 will be longer .

Russ’s on-court debut is a PE version of the “Mirror Image” colorway, a style that displays his desire to tell personal stories through colorways. Each shoe uses cut out images to represent Michael Jordan (left) and Russell Westbrook (right).

For the supporting : it is nice ,the support features are basic throughout and material. An internal shank is at the midfoot for some minor torsional support while the heel has an internal heel counter. Tooling isn’t flat, by any means, but it’s wide and cradles your foot well.  for me , it can help me a lot , especial when I quick driver , it can help me lockdown my ankle . it is nice .

The midfoot/forefoot is supported by the lacing and the upper material , also com from the footbed in either direction. The Phylon midsole rises up over the sides of your foot to hold you tight , the most important is the  sole it flares out dramatically to give the Zer0.1 one of the largest outriggers ever, this is the best part that I would prefer.

The design of the shoes is fashion , for the this model that  natural feel with the edge being rounded and not cut off sharply. It is will be attached by a lot of young people . and for the set up—Phylon and Zoom keep you from bending the wrong way.since  the shoe doesn’t bend in the toe-to-heel direction at a drastic angle, it is nice .

The transition is smooth ,so we can feel more responsive and  direction changes and quick jump in clean court.. The full-length Zoom gives the foot a consistent platform through your step and the low ride feels fast and it must be popular for 2018 year

we can see the details of the shoes upper , there are the” why not ?”logo there  is printed with Westbrook  personal LOGO at the ankle

Reflective tongue printed with: Why Not?

there are the double-layer design

Foam on both sides of the upper to  firmly locked ankle

And the special design of the lace system .

and there is the details of inside



Designed for the  CMP (compression-molded phylon) of integrated heel

Followed by the rubber material printed on: ENGINEERED FOR FLIGHT

For the traction : WHY NOT used the good rubber which can move the grip . and there is a jumpen logo that as highlight . Aggressive herringbone is featured from heel to toe along with two multi-directional pods. It is like the kyrie 3  which herringbone and  pods are intended to allow the wearer to grip the court while swiftly changing direction while the herringbone covers linear movements. it is great . I love it very much .


there are the ‘R•R•S  KB3  R•N•N   ‘ in the insole 

For the cushioning : the Why Not Zer0.1 have a good cushioning , it serves an aesthetic purpose as well, as Brodie’s off-court wardrobe is a story to follow in is used the full-length Zoom Air unit and a compression-molded pylon foam piece engineered for flight.That is amazing .We can feel the  stability over the sole unit, such that no added movement minimizes response when shifting direction or getting maximum bounce to the rack. it is totally meet the required of Westbrook  that specific performance needs and Jordan Brand soul. how about you think ?

So how about the Phylon surrounding the unit? That’s definitely going to need a little time to break that in.The midsole a little like  the Jordan 32 which quick to  start and once broken in, but once it gets going and starts creasing you will get a responsive rocket ride that is low enough for quick guards and won’t hurt when you land. for the  Zoom , it has been around for over 20 years, but when done right, there are very few cushioning systems that can compete with it in the basketball market.

we can see the data of zoom air cushioning data . including the length ,weight , thickness . 

for the weight , we can see the below :

actually it is not more weight , it is lighter then last version .

For the fit,  It is true size ,  but for the wilder footer ,  The width is perfect for normal to semi-wide feet (mine are slightly wide), and the heel counter completely locks your ankle and rear foot in place.


Overall,It is perfect ,  captures both Westbrook’s game-changing presence on both sides of the court and the design’s eye-catching contrast from smooth vamp to jagged heel. Like Westbrook’s playing and off-court looks,and the special colorway and nice material , the great supporting , perfect cushioning , it is perfect, just like he said :”This shoe is futuristic and something that people will take a double look at,”.If you are looking for great fit and support, great cushioning, and (almost) great traction, you have got to check this shoe out. From guards to big men, the shoe just works. It is a basketball players shoe, and it does everything on court that a shoe should do. So dont miss it .