Introducing a vibrant update to a timeless classic, the Concepts x New Balance 327 sneaker features a Cranberry colored suede and nylon upper, along with a gradient back-print TPU N logo. Custom co-branding is found on the tongue and insole. The brands opted for a Green molded EVA midsole to signify the lime in the drink and a translucent ice Blue rubber outsole, a first-time treatment for the 327 silhouette. This brand new, full heel-to-toe transparent sole drives Concepts’ contemporary perspective to the otherwise nostalgic silhouette, speaking to the brand’s storytelling at the past and future of sneaker culture.
On the collaboration, Deon Point, Creative Director of Concepts said, “The partnership with New Balance is constantly evolving. We’ve enjoyed bringing energy to new silhouettes, with the 327 grabbing our attention upon first reveal.”