Whatever on the basketball , or in the life, Russell Westbrook has own special style.with his attitude of undaunting and challenge.He did the perfect job since high school, he has followed a simple principle on the field : when facing a challenge, he will face the difficulties rather than escape.
Jordan Brand has unveiled Russell Westbrook’s first on-court signature shoe known as the Jordan Why Not Zer0.1. Westbrook will wear the ‘Mirror Image’ PE tonight as the Thunder take on the Lakers at Staples Center.


Jordan Why Not Zer0.1, designed for or the dynamic game and personality of the reigning MVP and fashion king. The smooth upper design is one of the highlights of the shoes.It features a fused mesh upper, smooth vamp cover.It meets the needs of Westbrook and plays the role of two aspects. First, and the most important it solves the core requirements for Westbrook shoes:wrapping . Westbrook used to force toes to ready to shoot, or grab a rebound anytime. Therefore, he needs the shoe to ensure balance when he shooting or ready to face the impact after he changes the direction .Besides, sneakers is full of Westbrook’s personal style with specific performance requirements and Jordan brand concept. The three brand concept are integrated to the shoes. Meantime ,the sneakers are specially equipped with the fabric shoe upper, full length Zoom Air unit and compression molded the CMP (compression-molded Phylon) integrated engineered for flight.

In order to ensure get the feedback clearly , Westbrook worked closely with Jordan design team and Wilson Taylor (Wilson), the equipment manager of the thunder team. Russell is a man of careful . He will pay attention to every detail when testing the shoes. Taylor said.
Taylor was responsible recorded Westbrook’s idea and after each test, he would share some feedback with them . He would want to make a perfect shoes even the the lining.It’s a good interactive processor their cooperate
Westbrook wants to design a comfortable shoes. Therefore, the record fit and wear feeling every time . He hopes to have a great confidence in his shoes, even if it means he needs to focus on the various minutiae. The most important thing is what kind of comfort and safety shoes can provide. Westbrook wants to move and jump at high speed, which is very important
“In the process of design, what I like most is telling stories.” Westbrook said, “it’s an interesting thing to tell my story with different shoes and different times of the season.”
Westbrook looks forward to his signature shoes can get widespread attention. This pair of shoes full of futuristic style, but also has a look at the charm.
