Samuel Ross, the founder of A-COLD-WALL*, views the Nike Air Force 1 as a benchmark shoe for London, saying the silhouette is among a tight selection that defines the early 2000s aesthetic.
An initial version of the Nike AF1 A-COLD-WALL* debuted in January, punctuating Ross’ inaugural London Fashion Week Presentation.
The Nike Air Force 1 A-COLD-WALL* highlights the shoe’s individual components through subtle shifts in color from Grey to White by reversing leathers, disguising the Swoosh (leaving just its stitch) and removing the majority of the lace eyelets.
On how important the silhouette is to him:
“Growing up with the culture, it wasn’t something I was very conscious of but it was a feature of it: You always had the Nike tracksuit with the Air Force 1.”
On the idea behind the collaboration:
“I didn’t want to overwhelm people with information. I wanted to take things away and move things around so as to be very sensitive to the individual elements of the original design. Having these really specific tones allows the shoe to breathe, and it feels very minimalistic as a result, very reflective, of course, of what Cold Wall stands for.”
On what to expect from the London pop-up:
“I am going to focus on the sound experience when you enter the gallery space, and tame the temperature. The mood and tone will feel quite cold, very industrial and loud; but it won’t be achieved through collecting objects. It will be achieved through a sonic experience for the most part; use of white space.”